nr.NICHOLAS
ROBERTS
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Nicholas (Niccolo) Roberts

I build products
that customers buy
and people love

I connect AI, commerce, and data with the people who run the business.

Hands-on technology leadership for growing midsize companies. From the roadmap to the code, the rollout, and the operating reality.

Discuss a leadership role Download resume PDF

Planning a Shopify migration? From Magento or from WooCommerce

🇦🇺 🇺🇸San Francisco Bay AreaHands-on VP / CTO / Director

[email protected] LinkedIn
Nicholas Roberts wearing a navy blue jacket
Nicholas RobertsTECHNOLOGY + PRODUCT LEADERSHIP

Selected career impact

40%

Group-wide revenue growth supported by technology modernization

DIGITAL BEVERAGE GROUP
2M

Historical orders migrated, representing $150M in order value

COMMERCE MIGRATION
200

Users served across corporate IT and business applications

TECHNOLOGY OPERATIONS
25+

Years building, delivering, and operating digital systems

BUSINESS + TECHNOLOGY

Two ways to work together.

Hire a hands-on technology leader

VP, CTO and Director roles where AI, commerce and operations connect directly to revenue. Most recently Director of Technology & Operations across 4 storefronts, 2 mobile apps and a company-wide Claude Enterprise rollout.

Discuss a leadership role See the experience

Move your store to Shopify

Magento and WooCommerce migrations with validated data, tested integrations and a launch plan built around trading. Previous migration work moved 2M historical orders representing $150M in order value.

Magento to Shopify WooCommerce to Shopify

Most recent role:
new commerce platforms, without pausing trade

What changed, what it supported, and how the work was run, from the latest role back through earlier client delivery.

Browse all case studies

DIGITAL BEVERAGE GROUP / 2025–2026

Director of Technology & Operations

Wine e-commerce.
Startup → scale-up.

Led the technology modernization of a multi-brand wine e-commerce business, replacing a legacy platform with Shopify Plus and Linnworks WMS without disrupting trading.

4storefronts
2mobile apps
6commerce models
35,000SKUs / 20 brands
  • Product and vendor ownership. Own 4 e-commerce storefronts and 2 React Native mobile apps: roadmap, prioritization, contracts, and vendor performance across the full commerce surface.
  • A growing mobile channel. Delivered the mobile apps on Shopify, now a major and fast-growing sales channel for the business.
  • Six models, one catalog. Supported flash sales, full-price shop, private sales, auction, wine club, and conversational/chat commerce from a single merchandising and catalog data model.
IT, data and operating platforms
  • Corporate IT and AI adoption. Run Google Workspace, Microsoft 365, Palantir, and Claude Enterprise end-to-end, including help desk, AI rollout, governance, and organization-wide adoption.
  • Internal services and data pipelines. Build in Python, FastAPI, Supabase, Pandas, and SQL, including order, customer, and product migration workflows.
  • Operations and analytics. Use Retool & HTMX for operations interfaces, AfterShip for post-purchase, and Microsoft Fabric + Palantir Foundry for analytics.
  • Finance and infrastructure. Integrate NetSuite for finance and operate on Cloudflare with Datadog observability.
Read the case study
FIRST BOTTLE / COMMERCE
First Bottle wine storefront, showing a searchable catalog and product filters
First Bottle storefront · image from my professional portfolio

Explore the commerce portfolio.

DATAVA / CLIENT DELIVERY

Turning data platforms
into customer adoption.

Led 10 engineers delivering professional services for 15 financial-institution clients representing $2M ARR. Connected onboarding, roadmaps, resourcing, and go-live with CRM, loan pipelines, predictive analytics, and BI.

Read the Datava case study

Close to the business.
Close to the build.

I work across leadership, engineering, and operations. The job is to understand what needs to change, make a practical plan, and stay with it through adoption.

  1. 01

    Find the operating constraint.

    Start with the customer journey and the people doing the work. Map the data, handoffs, costs, and decisions.

  2. 02

    Prove the difficult connection.

    Use a focused proof of concept to expose integration limits and vendor dependencies before committing to the full roadmap.

  3. 03

    Make the change sustainable.

    Connect delivery with ownership, training, support, and measures the business can use.

Leading teams. Building products. Delivering growth.

Download the full resume
First Bottle wine e-commerce storefront
Wine commerceDigital Beverage Group
Datava platform and financial institution clients from my portfolio
Data platformsDatava
The Daily Telegraph website shown in my News Corp portfolio case
News publishingNews Corp

OCT–NOV 2026

AI Builder

Devekko.dev · Four-week AI builder sprint

AI development stack: Codex, Claude, Cloudflare Workers, Containers, and AI.
Intelligence layer: PlanetScale Postgres, Pydantic, Pydantic AI, Prefect, Nemotron, and Brave API.

  • Republic.dev — Reindustrialization and Physical AI directory and multisided marketplace prototype.
  • wine.sovsrc.ai — Agentic ecommerce connecting California wine consumers with wineries.
  • Cyberpolycrisis.com — Automated research and chat resource for small and medium businesses navigating multiple cybersecurity threats.
  • Sovereign Source Super Intelligence — Open-source content rewards for the San Francisco AI and SI economy.
AI BUILDING

2024–PRESENT

CTO & Founder

Devekko

Digital and data strategy, full-stack development, and independent platforms including Cyberpolycrisis.

Read case study
BUILDING

2022

Senior Software Development Engineer

BrowserStack · Customer Engineering

Technical presales and solutions for web and mobile test automation.

QUALITY

TOOLS I WORK WITH

Claude Enterprise / Python & SQL / Elixir & Phoenix / Rust & Axum / Shopify Plus / Linnworks / NetSuite / Microsoft Fabric / Palantir Foundry / Docker & Kubernetes / Cloudflare

Engineering in the open.

Working demos from the Devekko.dev AI builder sprint, and the source-linked operations software behind commerce.

Thinking in public.

All writing
AI COMMERCE

Putting a Price on an Endpoint: x402 on FastAPI, in Detail

x402, FastAPI, and a staged approach to investment while demand is still emerging.

 AI COMMERCE

Status 402 Payment Required

What machine-to-machine payments mean for APIs, revenue, and technology leadership.

 APPLIED AI

Making an Ollama model release with Sky-T1-Flash for Cline

Configuring Sky-T1-Flash for Cline and learning the practical limits of local inference.

 MODERNIZATION

The Spike and the Steel Thread

A banking integration proof of concept, and what it revealed about scope and dependencies.

 GROWTH STRATEGY

Acquiring Growth With Counter-Cyclical Customer Success

Long-term modernization roadmaps and customer success through a market downturn.

 ECOMMERCE

Successful Ecommerce Projects

From requirements and catalog management to delivery, leadership, and sales metrics.

 PRODUCT DELIVERY

Agile and Waterfall: Myths and Realities

How daily Agile delivery fits within longer-term enterprise roadmaps.

 ENGINEERING

Cursor, CodeGPT and DeepSeek R1 Ollama GPU in Docker on Ubuntu 24

Archived setup notes on Cursor, CodeGPT, Ollama and GPU-enabled Docker containers.

Your next stage of growth
needs systems to match.

I’m interested in hands-on VP, CTO, and Director roles where AI transformation and technology operations connect directly to the business.

Discuss a leadership role Ask about a Shopify migration

Or write directly to [email protected]

Resume & portfolio

Resume PDF ↓Resume Word ↓Portfolio PDF ↓

Elsewhere

LinkedIn ↗GitHub ↗sovsrc.ai ↗niccolox.github.io ↗