Modernizing commerce at scale.

01 / CONTEXT

The brief

A Napa-based wine ecommerce group was moving from the legacy Offset Figure inventory and commerce platform to Shopify and Linnworks. The modernization sat within a broader growth environment involving organic expansion, private equity, and acquisitions. My role expanded from ecommerce administration to Director of Technology.

02 / RESPONSIBILITY

What I owned

• Develop the Python and Pandas workflows used to migrate historical order and customer data.
• Work across strategy, implementation, and daily operations for the commerce platforms.
• Support internal tools, web performance, Cloudflare security, and corporate IT.

03 / EXECUTION

How the work was delivered

I authored Python and Pandas notebooks for the order and customer migration, using SQL alongside the new commerce and warehouse systems. The historical transfer covered two million orders representing $150 million in order value. These totals refer to historical orders transferred between platforms.

The operating environment included Shopify Plus, Linnworks, Klaviyo, and AfterShip. Retool work connected internal-tool development with QA, user acceptance, and deployment. BrowserStack and Datadog supported performance work; Cloudflare WAF, bot controls, and Workers formed part of the web infrastructure. Linux, Docker Compose, and Airbyte were also part of the broader technical environment.

04 / EVIDENCE

Delivery and evidence

• Completed the documented migration of two million historical orders and their associated order value.
• Established production operations across the new commerce, warehouse, marketing, and post-purchase stack.
• Supported a business reporting 40% group-wide growth through technology modernization and operating delivery.

The 40% figure is group-wide business growth, not an isolated attribution to this migration. The measurement period is not specified here.