CASE STUDY 11 OF 12
News Corp / Nationwide News
Enabling newsrooms to publish through change.
Empowered publishing and business teams through major newspaper website upgrades, multimedia production, internal knowledge systems, and advertising integrations.
- major newspaper website upgrades
- 4
- mastheads highlighted in the slide
- 2
- role period
- 2000–2003
01 / CONTEXT
The brief
Nationwide News combined continuing web publishing operations with major changes to newspaper websites and internal systems. The portfolio highlights four major upgrades across The Australian and The Daily Telegraph, alongside advertising, editorial, knowledge-management, and subscription work.
02 / RESPONSIBILITY
What I owned
- Act as an internal web resource across major upgrades, ongoing operations, consulting, and projects.
- Enable editorial and advertising teams through multimedia production, integrations, prototypes, and content operations.
- Coordinate external vendors, including Microsoft Consulting, alongside internal stakeholders.
03 / EXECUTION
How the work was delivered
The work included SharePoint intranet and knowledge-management projects, plus OpenVMS mainframe API integrations for business-to-business advertising and news workflows. Product designs, prototypes, and proofs of concept explored the next generation of advertising and editorial tools.
I also produced web video and multimedia editorial during major breaking-news periods, including 9/11 and the Iraq War. Omnichannel subscription campaigns and everyday content operations ran alongside platform changes. The role connected the pace of publishing with the implementation work needed to keep evolving the web estate.
04 / EVIDENCE
Delivery and evidence
- Contributed as an internal web resource across four major newspaper website upgrades.
- Enabled multimedia publishing during major breaking-news events.
- Connected editorial, advertising, internal knowledge systems, and vendor-led projects through hands-on web delivery.
Tools & disciplines
- Web publishing
- Multimedia
- SharePoint
- OpenVMS integrations
- Vendor management
- Product prototyping
FROM THE ORIGINAL PORTFOLIO
Slide 11. The source material.
